Werklund Viewbooks

Faculty branding and marketing

Viewbooks, traditionally used by universities and colleges across North America, are promotional booklets used especially for recruiting students. This viewbook was part of a series created for individual programs within the Werklund School of Education. With the primary goal of recruitment in mind, the viewbooks were designed to complement the School’s brand promise by providing the prospective student with a compelling and intuitive experience through crisp copy and original imagery to evoke emotional interest in the institution.