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Specializing in creating and communicating concepts, implementing marketing strategies and developing interactive design solutions.
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web 2.0 fonts
Fonts convey design messages and create effect, and while in traditional print design there are a plethora of fonts available,…
web 2.0 fonts
Fonts convey design messages and create effect, and while in traditional print design there are a plethora of fonts available, fonts have been in limited supply on the web. Web designers depend on ten or so universally available fonts for their designs, and are reduced in large part to using Verdana and Arial over and over again. modernlifeisrubbish
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Choosing Typefaces
Choosing which typefaces to use for certain projects is one of the designer’s biggest challenges. Early in my career I…
Choosing Typefaces
Choosing which typefaces to use for certain projects is one of the designer’s biggest challenges. Early in my career I went to see a very successful creative director for an informational interview. The thing she stressed the most was the importance of learning the logistics of type as it separates great design from average. Although I had some fundamentals down and taken some theory I still struggled with practical application – what goes with what? I found that experience and…