Digital Artist, Strategist, Marketer & Designer
Marketing is a restless business activity - and I love it. I am currently working on an MSc in International Strategic Marketing at The University of Northampton. As a multi-faceted designer and strategist, I appreciate a variety of challenges. Passionate, sharp, creative and intense, I have a very keen interest in people; how they are engaged and impacted through communication design and marketing.
The most exciting thing I do every day is come up with new ways to build upon an organization's narrative(s). "I build impactful and authentic experiences between customers and businesses..." is what I say to my grandmother when she asks. My 12+ years of experience in communication design, digital marketing, programming and business afford me the privilege to do this each day.
We are all hoping and searching for great experiences that live up to our expectations that make our lives more enjoyable, less painful. If I can contribute to that then I feel like I have done a good job.
Recent On-Going Online Projects
- Country Hills Toyota | Design, Front-End Build, Manage Back-end
- Toyota Calgary | Design, Full Build
- Country Hills AutoSpa | Design, Full Build
- Country Hills Scion | Design, Full Build
- Country Hills Collision | Design, Full Build
- Mcknight Hockey Sponsorship | Design, Full Build
- Simons Valley Hockey Sponsorship | Design, Full Build
Areas of Expertise
- Senior level skills in Adobe Creative Suite in a Mac environment.
- Seasoned creative professional with skilled ability to successfully create and execute multiple creative marketing projects on time and on budget.
- Proven track record with matching creative to business objectives that drive results.
- Deep understanding of the advantages of collaboration, briefing, brainstorming, concept development, listening and being open to a wide range of feedback.
- Creating compelling and integrated marketing campaigns using multiple channels- radio, digital, print & social.
- Certified Google Adwords Professional.
- Leveraging strategic partnerships for sponsorships.
- SEM - Executing and managing multiple integrated paid and organic digital ad campaigns.
- SEO - 12+ years building and optimizing digital websites for results.
- Reporting and analysis: Google Analytics, Adwords analysis, site audits, SEO and SEM performance metrics.
- Implemented and worked with various CMS systems: Wordpress, Drupal, Django, Moodle, Typo3.