Jenn Armour
Strategic Marketing

Passionate, sharp, intense
and creative

Marketing is a restless business activity - and I love it. I am currently working on an MSc in International Strategic Marketing at The University of Northampton. As a multi-faceted designer and strategist, I appreciate a variety of challenges. Passionate, sharp, creative and intense, I have a very keen interest in people; how they are engaged and impacted through communication design and marketing.

I am a hands-on marketer, meaning I design and develop as well as strategically plan and manage projects. I have years of experience creating, planning and executing Marcom projects for organizations such as Coke, Old Dutch, Kraft, UofC, City of Calgary, Jayman, Jayman Modus, Cardel, Stone Creek Resorts, Calgary Home Builders Association, Simple Solutions and The British Columbia Conservation Foundation. As an independent consultant and freelancer in Vancouver for many years, I have had the opportunity to experience every aspect of building successful campaigns for a variety of audiences.

Some Recent Work

A Few Facts About Me

TidBits
  • Certified Google Professional
  • Have built and managed 40K/month PPC budget
  • Can code in several web languages
  • User of Wordpress, Drupal, Django, Moodle, Typo3
  • Video editing and production skills
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Starbucks Americano's
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Tim Horton's Dbl Dbl's
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Dogs
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Mindfulness Trainings

Pathways

Chronological Story

I currently work at the University of Calgary in the Werklund School of Education as a Marketing Strategist in the Dean's Office.

University of Calgary

Marketing Strategist, Dean's Office - Werklund School of Education
April 2017 - Current
01. -

Current Projects

Critically review each of WSE's programs: UPE, GPE, ISE, IFP. Develop marketing & communications plans for each of Werklund's programs. Draft and build Marcom plans integrating core reputation and image building tactics.

  • Strategic planning for each of Werklund's programs
  • Events process planning and tactics
  • Creation of faculty viewbooks
  • Write and design stories

University of Calgary

Marketing & Communications Coordinator, IFP - Werklund School of Education
Dec 2017 (PT) - March 2018
02. -

Critically review current IFP & ISE marketing & communications strategies and materials; make recommendations for changes and develop an implementation and maintenance schedule for the IFP and ISE programs in the Werklund School of Education.

  • Information gathering
  • Presentations and data assessment
  • Marcom Plan 2018 -2020 including SWOT, audiences, mission, key messaging, program tactics
  • Get buy in from stakeholders

City of Calgary

Communications Analyst
Contract
03. -

Create tactical plans for concepts identified in strategic plans, such as: the creation or identification of channels, mediums, products and services, analysis of strengths and weaknesses, and issues and recommendations. Collaborate within teams to confirm project objectives, track timelines and budgets, provide project status and take action to ensure that objectives such as timelines are met. Develop and edit content for publication on a variety of mediums and channels (example: digital, media and social media) including project briefs.

  • Create strategic plans
  • Liaison with stakeholders
  • Develop ideas and plan channel executions

Country Hills Toyota

Marketing Manager
2013 - 2017
04. -

Develop and implement highly strategic marketing and communication plans designed to offer competitive advantage in a highly advertised market. Manage and inspire an internal marketing team, manage and participate in project implementations. Manage 40K/mth ad budget. Develop social campaigns that drive sales and tactical awareness. Nurture sponsorship activities and execute community events.

  • Develop and execute marketing plans across various channels
  • Manage sponsorship events and relationships
  • Manage team and vendors
  • Plan and execute social integrations with campaigns
  • Build and manage digital properties - SEO/SEM
  • Build and manage paid google, facebook, instagram campaigns within budget
  • Report and present monthly analytics
© Jenn Armour 2018 / All rights reserved.
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